Mark H. McCormack is widely credited with creating the sports marketing industry, and his legacy and business philosophy live on to this day. Learn from those who were influenced by him, representing an exceptional array of talent from the worlds of business, media and sport.
With advice on managing people and building relationships, through to the best negotiating tips and how to grow a business, learn:
With advice from: Billie Jean King, Sir Martin Sorrell, Jim Kim, Christie Hefner, Bertrand Gros, Lord Sebastian Coe, Monica Seles, Jean-Claude Killy, Colin Montgomerie, and many more…
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