About Our Authors


Nola Agha

Nola Agha

Nola Agha (Ph.D. in Management, UMass Amherst) is an associate professor in the Sport Management Program at the University of San Francisco. She has experience in international business operations and has consulted to some of the world’s largest sporting leagues. To bring a multi-disciplinary approach to her research, she combines her training in economics and management to focus on the economic impacts of teams and stadiums, the efficiency and equity outcomes of stadium subsidies, and a variety of issues related to minor league baseball. Her research can be found in the Journal of Sports Economics, Sport Management Review, International Journal of Sport Finance, and more.

Brett Albert

Brett Albert

Brett Albert is an Adjunct Lecturer in UMass Amherst’s Mark H. McCormack Department of Sport Management.  Before coming to UMass, Brett worked for several years as an economic consultant for Regional Economic Models, Inc.  In this role, Brett specialized in economic impact analysis for various governmental and non-profit entities, such as the City of Miami, The Eastern States Exposition, and the Rhode Island Department of Revenue.  Brett currently teaches Sport Marketing Research at UMass Amherst.  He holds a B.S. in Management from Penn State University, and an MBA and MS in Sport Management from the Isenberg School of Management at UMass Amherst.

Jason Belzer

Jason Belzer

Jason Belzer is founder and President of GAME, Inc., an agency that specializes in the career management and marketing of coaches and the creation of collegiate sporting events. GAME manages all aspects of the CollegeInsider.com Tournament (CIT), a 32 team Division I men’s basketball tournament played nationally and televised on CBS Sports Network. His sports business column, Wicked Jump Shot, in Forbes Magazine has been read by more than 3 million people since its inception in 2013. Belzer graduated from Rutgers University, earning degrees in Sport Management and Political Science. He went on to receive his Juris Doctorate from Rutgers School of Law and is a licensed attorney in New York and New Jersey. Jason now teaches Organizational Strategy, and Behavior, at his Alma mater.

Kevin Filo

Kevin Filo

Dr Kevin Filo is an Associate Professor for the Department of Tourism, Sport and Hotel Management within the Griffith Business School at Griffith University. His primary research focus examines the synergy that exists between sport and charity in the participatory event context. Prior to his academic career, Kevin served as the merchandising coordinator for the Lance Armstrong Foundation (LAF). During his time with the LAF, the organisation launched the LIVESTRONG wristband campaign, the most successful cause-related marketing campaign of all time. While Kevin served as Merchandising Coordinator, the LAF sold over 57 million wristbands in 14 months, and to date, the organisation has sold over 80 million wristbands.

Michael Goldman

Michael Goldman

Michael Goldman is an Associate Professor in the Sport Management Program at the University of San Francisco. He is also an Adjunct Faculty member with the University of Pretoria’s Gordon Institute of Business Science, and serves as Editor-in-Chief of Emerald Publishing’s Emerging Markets Case Studies collection. Michael teaches, researches, and consults within a number of marketed-related themes, including marketing strategy, sport marketing, sport business development & sales, branding, and sponsorship. He completed his MBA and Doctorate with the University of Pretoria.

Steve McKelvey

Steve McKelvey

Steve McKelvey, J.D., is Associate Professor in the McCormack Department of Sport Management in the Isenberg School of Management at UMass Amherst. McKelvey’s research lies at the nexus of sport marketing, sponsorship and intellectual property law. A noted international authority on ambush marketing, he teaches Sport Law and Sport Sales Promotion at both the graduate and undergraduate levels. Prior to joining the UMass faculty in 2002, McKelvey worked for 15 years in the sport marketing industry in New York City, including 6 years in MLB’s Corporate Sponsorship department and 9 years with sport sponsorship consulting agencies. He holds a B.A. from Amherst College, M.S. in Sport Management from UMass Amherst, and a J.D. from Seton Hall School of Law.

Will Norton

Will Norton

Will Norton is a full-time faculty lecturer and the Director of the McCormack Center for Sport Research & Education in UMass Amherst’s McCormack Department of Sport Management. Prior to his time at UMass, Norton worked for just under 10 years in a variety of sports industry segments, spending over 4 years at STATS, LLC as a data analyst and partnership manager for NBA, NFL and MLB league accounts, and 4 years at Epsilon, as a marketing and sport sponsorship consultant for a variety of CPG clients. He is the recipient of Chief Marketer’s 2015 GOLD award for “Best Regional Sponsorship Campaign”, for his work on Poland Spring’s Boston Marathon / The One Fund campaign. He holds a B.A. in Political Science from The College of Wooster, and an MBA and MS in Sport Management from the Isenberg School of Management at UMass Amherst.