The Mark H. McCormack Department of Sport Management has a strong focus on research, publishing in leading sport management journals across a variety of topics.
Faculty members are working on a wide variety of research projects, investigating topics such as: gender and race dynamics in sport, federal regulation of sports agents, the impact of social media on companies and athletes, ambush marketing, ticket pricing strategy, sport leadership development, and labor relations in professional sports.
McCormack Thought Leadership Spotlights present actionable, digestible insights from this robust research foundation, highlighting practical recommendations for sport managers in a variety of industry segments. Spotlights seek to enrich the global sport management ecosystem, and encourage meaningful dialogue in pursuit of academic and professional excellence in sport.
We are in the midst of a movement, unlike anything we have seen in recent history.
Authored by Nefertiti A. Walker & Kwame Agyemangview details
Interviews with, and journals from, a dozen women managers working in sport captures historical and current experiences of sexism in men's professional sport.
Authored by Lauren C. Hindman & Nefertiti A. Walkerview details
An examination of WNBA team fandom as a function of team representativeness of gender equality and the women's rights movement.
Authored by Elizabeth B. Deliaview details
Research of season ticket holders points to several practical insights regarding the creation of marketing strategies that focus more closely on network variables and fan relationships.
Authored by Matthew Katzview details
The NFL's Carl Nassib’s coming out was a watershed moment in men’s professional sport. How can sport organizations make it easier for employees to follow Nassib’s lead?
Authored by Jeffrey MacCharles, Nicole Meltonview details
What is the relationship between sports fandom and physical health?
Authored by Aaron Mansfieldview details