McCormack Thought Leadership
The Mark H. McCormack Department of Sport Management has a strong focus on research, publishing in leading sport management journals across a variety of topics.
Faculty members are working on a wide variety of research projects, investigating topics such as: gender and race dynamics in sport, federal regulation of sports agents, the impact of social media on companies and athletes, ambush marketing, ticket pricing strategy, sport leadership development, and labor relations in professional sports.
McCormack Thought Leadership Spotlights present actionable, digestible insights from this robust research foundation, highlighting practical recommendations for sport managers in a variety of industry segments. Spotlights seek to enrich the global sport management ecosystem, and encourage meaningful dialogue in pursuit of academic and professional excellence in sport.
Thought Leadership Spotlight Series
Antiracism or Bust: The Survival of Sport Business is Dependent on a Cultural Shift
We are in the midst of a movement, unlike anything we have seen in recent history.
Authored by Nefertiti A. Walker & Kwame Agyemang
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Invisible and Under the Spotlight: Surviving Sexism in Men's Professional Sport
Interviews with, and journals from, a dozen women managers working in sport captures historical and current experiences of sexism in men's professional sport.
Authored by Lauren C. Hindman & Nefertiti A. Walker
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Widening The Path to America's Pastime
Data analysis and open-ended interviews with ten (10) MLB employees establish key takeaways and recommendations regarding MLB's accessibility problem within low-income American communities
Authored by Will Norton & Kyle Bamberger
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More Than Basketball: WNBA Fandom Represents the Fight for Gender Equality
An examination of WNBA team fandom as a function of team representativeness of gender equality and the women's rights movement.
Authored by Elizabeth B. Delia
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Understanding Fan Behavior Through Fan Networks & Social Structures
Research of season ticket holders points to several practical insights regarding the creation of marketing strategies that focus more closely on network variables and fan relationships.
Authored by Matthew Katz
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Celebrating Carl Nassib, & Allowing Others to Follow His Lead
The NFL's Carl Nassib’s coming out was a watershed moment in men’s professional sport. How can sport organizations make it easier for employees to follow Nassib’s lead?
Authored by Jeffrey MacCharles, Nicole Melton
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Sports Fandom & Physical Health: Allies or Adversaries?
What is the relationship between sports fandom and physical health?
Authored by Aaron Mansfield
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