Our Growing Collection
The McCormack Center embraces the spirit of ‘learning by doing’ through a variety of collaborative content offerings, at the center of which lies the McCormack Case Study Collection. Built by experts in the field and aimed at cultivating student learning at the intersection of street smarts-meets-classroom, this platform serves as a home for the advancement of sport management education.
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Coca-Cola vs. PepsiCo –– A “Super” Battleground for the Cola Wars?
Two beverage rivals, one Big Game: should Coca-Cola engage in a Super Bowl ambush of NFL Official Sponsor Pepsi and, if so, what should they do?
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Kwarter: Social Gamification in a Sports Tech Start-Up
A tech startup gamifying live sports must prioritize effort and resources to maximize growth in the competitive category of mobile sports consumption.
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Managing Official Sponsorship Rights in the Face of Ambush Marketing
The Canadian Olympic Committee must quickly decide how to address two ambush marketing campaigns before the Sochi Winter Olympic Games.
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Leveraging Legendary Olympic Stature: Michael Phelps’ Swimwear Decision
Which swimwear endorsement option will best position Michael Phelps’ brand toward long term “iconic” status?
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Leveraging Red Sox/Yankees Sponsorship via Integrated Sales Promotion
When a regional spring water brand sponsors two iconic MLB rivals, its agency of record is tasked with crafting a buzz-worthy summer activation campaign utilizing retail sales promotion.
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Redefining the Super Bowl: An Economic Impact Analysis
Step into the shoes of the Super Bowl 50 Host Committee Chairman as he analyzes the San Francisco Bay Area spectacle from an economic and social impact perspective.
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Marketing Women’s Soccer in the United States: Can Third Time Net the Golden Goal?
If America loves a winner, why is Professional Women’s Soccer struggling to grow its third league in 20 years? A lens into how we consume female sports.
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Corruption & The World’s Game - A Sponsorship Dilemma
When corruption and scandal rocks the optics of FIFA’s official sponsorship program, an international brewing company must decide between proven business results and a bold new path.
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