SalesView More

Leveraging Red Sox/Yankees Sponsorship via Integrated Sales Promotion

When a regional spring water brand sponsors two iconic MLB rivals, its agency of record is tasked with crafting a buzz-worthy summer activation campaign utilizing retail sales promotion.

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Maximizing Ticket Sales Revenue at State U: Time to Outsource?

With soaring prospects for on-field success, should State U outsource ticket sales or build an in-house sales department?

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Marketing & SponsorshipView More

Coca-Cola vs. PepsiCo –– A “Super” Battleground for the Cola Wars?

Two beverage rivals, one Big Game: should Coca-Cola engage in a Super Bowl ambush of NFL Official Sponsor Pepsi and, if so, what should they do?

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Managing Official Sponsorship Rights in the Face of Ambush Marketing

The Canadian Olympic Committee must quickly decide how to address two ambush marketing campaigns before the Sochi Winter Olympic Games.

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Finance & EconomicsView More

Redefining the Super Bowl: An Economic Impact Analysis

Step into the shoes of the Super Bowl 50 Host Committee Chairman as he analyzes the San Francisco Bay Area spectacle from an economic and social impact perspective.

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Public Subsidization of Abandonment

Should the Oakland Mayor appease the Raiders and Mark Davis with a new stadium financing plan, or stand firm and risk the franchise moving on?

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Organizational LeadershipView More

Sport Leadership Vignettes

A stylistic approach to profiles in leadership

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Baseball's Smokeless Dilemma

An inside look at the MLBPA’s legal and optical communications challenge surrounding smokeless tobacco usage over time.

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College SportView More

The Big 12 Conference: Strategic Expansion in College Athletics

As talks of membership expansion bubble to the surface, the Big 12 Conference examines the potential impact to its mission, future revenues, and national brand.

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Technology & MediaView More

Kwarter: Social Gamification in a Sports Tech Start-Up

A tech startup gamifying live sports must prioritize effort and resources to maximize growth in the competitive category of mobile sports consumption.

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Esports' Disruptive New Frontier

A comprehensive review of the ever-evolving Esports landscape

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