Built by experts in the field and aimed at cultivating student learning at the intersection of industry-meets-classroom, the McCormack Case Study Collection serves to advance sport management education globally.
Instructors can register today and request free educator copies and teaching notes from the individual case study pages. Adopting cases into course syllabi will allow instructors to:
When a regional spring water brand sponsors two iconic MLB rivals, its agency of record is tasked with crafting a buzz-worthy summer activation campaign utilizing retail sales promotion.
view detailsWith soaring prospects for on-field success, should State U outsource ticket sales or build an in-house sales department?
view detailsTwo beverage rivals, one Big Game: should Coca-Cola engage in a Super Bowl ambush of NFL Official Sponsor Pepsi and, if so, what should they do?
view detailsThe Canadian Olympic Committee must quickly decide how to address two ambush marketing campaigns before the Sochi Winter Olympic Games.
view detailsStep into the shoes of the Super Bowl 50 Host Committee Chairman as he analyzes the San Francisco Bay Area spectacle from an economic and social impact perspective.
view detailsShould the Oakland Mayor appease the Raiders and Mark Davis with a new stadium financing plan, or stand firm and risk the franchise moving on?
view detailsAn inside look at the MLBPA’s legal and optical communications challenge surrounding smokeless tobacco usage over time.
view detailsAs talks of membership expansion bubble to the surface, the Big 12 Conference examines the potential impact to its mission, future revenues, and national brand.
view detailsA tech startup gamifying live sports must prioritize effort and resources to maximize growth in the competitive category of mobile sports consumption.
view detailsA comprehensive review of the ever-evolving Esports landscape
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