Built by experts in the field and aimed at cultivating student learning at the intersection of industry-meets-classroom, the McCormack Case Study Collection serves to advance sport management education globally.
Instructors can register today and request free educator copies and teaching notes from the individual case study pages. Adopting cases into course syllabi will allow instructors to:
With soaring prospects for on-field success, should State U outsource ticket sales or build an in-house sales department?view details
When a regional spring water brand sponsors two iconic MLB rivals, its agency of record is tasked with crafting a buzz-worthy summer activation campaign utilizing retail sales promotion.view details
Step into the shoes of the Super Bowl 50 Host Committee Chairman as he analyzes the San Francisco Bay Area spectacle from an economic and social impact perspective.view details
Explore concepts of risk pricing and the time value of money through an examination of Rolando Mateo’s free agent contract offers.view details
As talks of membership expansion bubble to the surface, the Big 12 Conference examines the potential impact to its mission, future revenues, and national brand.view details
Evaluating the investment and operations of an NBA2K League franchiseview details