Built by experts in the field and aimed at cultivating student learning at the intersection of industry-meets-classroom, the McCormack Case Study Collection serves to advance sport management education globally.
Instructors can register today and request free educator copies and teaching notes from the individual case study pages. Adopting cases into course syllabi will allow instructors to:
With soaring prospects for on-field success, should State U outsource ticket sales or build an in-house sales department?
view detailsWhen a regional spring water brand sponsors two iconic MLB rivals, its agency of record is tasked with crafting a buzz-worthy summer activation campaign utilizing retail sales promotion.
view detailsUtilized at the 2022 National Sports Forum Case Cup Competition, Coinbase and the NBA dive into sponsorship activation.
view detailsAnalyzing the process behind athlete endorser selection through the lens of Mastercard’s sponsorship portfolio
view detailsStep into the shoes of the Super Bowl 50 Host Committee Chairman as he analyzes the San Francisco Bay Area spectacle from an economic and social impact perspective.
view detailsExplore concepts of risk pricing and the time value of money through an examination of Rolando Mateo’s free agent contract offers.
view detailsA historical examination of racial injustice and the NFL's Rooney Rule
view detailsExamining DIII & NAIA college athletics financing, and the growth of non-traditional sport offerings as a means of survival
view detailsAs talks of membership expansion bubble to the surface, the Big 12 Conference examines the potential impact to its mission, future revenues, and national brand.
view detailsEvaluating the investment and operations of an NBA2K League franchise
view detailsNegotiations 101: IMG's Barry Frank and the transformation of the sports media rights market
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