SalesView More

Learfield NIL Initiatives

The marketing team at LEARFIELD is hard at work to expand its leadership in (NIL) initiatives to best serve school and brand partners.

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Maximizing Ticket Sales Revenue at State U: Time to Outsource?

With soaring prospects for on-field success, should State U outsource ticket sales or build an in-house sales department?

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Marketing & SponsorshipView More

Leveraging Rivalries in Sponsorship Activation

How can understanding rivalry enhance corporate partnerships?

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The Rebirth of the XFL

Analyzing the process behind launching an emerging sports league through the lens of Vince McMahon relaunching the XFL in 2020, with exclusive insights from some of the key stakeholders.

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Finance & EconomicsView More

Redefining the Super Bowl: An Economic Impact Analysis

Step into the shoes of the Super Bowl 50 Host Committee Chairman as he analyzes the San Francisco Bay Area spectacle from an economic and social impact perspective.

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Hot Stove Contracts: Incorporating Time Value of Money into MLB Free Agent Analysis

Explore concepts of risk pricing and the time value of money through an examination of Rolando Mateo’s free agent contract offers.

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Organizational LeadershipView More

Racial Injustice & The Rooney Rule

A historical examination of racial injustice and the NFL's Rooney Rule

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MiLB Winning With Pride

An education in Minor League Baseball's Bold D&I Platform

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College SportView More

Paying to Play in Small College Athletics

Examining DIII & NAIA college athletics financing, and the growth of non-traditional sport offerings as a means of survival

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The Big 12 Conference: Strategic Expansion in College Athletics

As talks of membership expansion bubble to the surface, the Big 12 Conference examines the potential impact to its mission, future revenues, and national brand.

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Technology & MediaView More

The NBA & Esports: Potential Value Chain Alignment

Evaluating the investment and operations of an NBA2K League franchise

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Negotiating the New Frontier

Negotiations 101: IMG's Barry Frank and the transformation of the sports media rights market

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