With soaring prospects for on-field success, should State U outsource ticket sales or build an in-house sales department?

When a regional spring water brand sponsors two iconic MLB rivals, its agency of record is tasked with crafting a buzz-worthy summer activation campaign utilizing retail sales promotion.

Analyzing the process behind athlete endorser selection through the lens of Mastercard’s sponsorship portfolio

The PGA Tour's strategic shift from "These Guys Are Good" to "Live Under Par"

Step into the shoes of the Super Bowl 50 Host Committee Chairman as he analyzes the San Francisco Bay Area spectacle from an economic and social impact perspective.

Explore concepts of risk pricing and the time value of money through an examination of Rolando Mateo’s free agent contract offers.

An education in Minor League Baseball's Bold D&I Platform

A stylistic approach to profiles in leadership

Examining DIII & NAIA college athletics financing, and the growth of non-traditional sport offerings as a means of survival

As talks of membership expansion bubble to the surface, the Big 12 Conference examines the potential impact to its mission, future revenues, and national brand.

Evaluating the investment and operations of an NBA2K League franchise

Negotiations 101: IMG's Barry Frank and the transformation of the sports media rights market