With soaring prospects for on-field success, should State U outsource ticket sales or build an in-house sales department?

When a regional spring water brand sponsors two iconic MLB rivals, its agency of record is tasked with crafting a buzz-worthy summer activation campaign utilizing retail sales promotion.

How can understanding rivalry enhance corporate partnerships?

Analyzing the process behind launching an emerging sports league through the lens of Vince McMahon relaunching the XFL in 2020, with exclusive insights from some of the key stakeholders.

Step into the shoes of the Super Bowl 50 Host Committee Chairman as he analyzes the San Francisco Bay Area spectacle from an economic and social impact perspective.

Explore concepts of risk pricing and the time value of money through an examination of Rolando Mateo’s free agent contract offers.

A historical examination of racial injustice and the NFL's Rooney Rule

An education in Minor League Baseball's Bold D&I Platform

Examining DIII & NAIA college athletics financing, and the growth of non-traditional sport offerings as a means of survival

As talks of membership expansion bubble to the surface, the Big 12 Conference examines the potential impact to its mission, future revenues, and national brand.

Evaluating the investment and operations of an NBA2K League franchise

Negotiations 101: IMG's Barry Frank and the transformation of the sports media rights market