When a regional spring water brand sponsors two iconic MLB rivals, its agency of record is tasked with crafting a buzz-worthy summer activation campaign utilizing retail sales promotion.

Two beverage rivals, one Big Game: should Coca-Cola engage in a Super Bowl ambush of NFL Official Sponsor Pepsi and, if so, what should they do?

The Canadian Olympic Committee must quickly decide how to address two ambush marketing campaigns before the Sochi Winter Olympic Games.

Step into the shoes of the Super Bowl 50 Host Committee Chairman as he analyzes the San Francisco Bay Area spectacle from an economic and social impact perspective.

Should the Oakland Mayor appease the Raiders and Mark Davis with a new stadium financing plan, or stand firm and risk the franchise moving on?

When corruption and scandal rocks the optics of FIFA’s official sponsorship program, an international brewing company must decide between proven business results and a bold new path.

As talks of membership expansion bubble to the surface, the Big 12 Conference examines the potential impact to its mission, future revenues, and national brand.

A tech startup gamifying live sports must prioritize effort and resources to maximize growth in the competitive category of mobile sports consumption.