SalesView More


Maximizing Ticket Sales Revenue at State U: Time to Outsource?

With soaring prospects for on-field success, should State U outsource ticket sales or build an in-house sales department?

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Leveraging Red Sox/Yankees Sponsorship via Integrated Sales Promotion

When a regional spring water brand sponsors two iconic MLB rivals, its agency of record is tasked with crafting a buzz-worthy summer activation campaign utilizing retail sales promotion.

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Marketing & SponsorshipView More


PUMA's Basketball Re-Entry: Sure Shot, or Destined to Fail?

Analyzing Puma Basketball's re-launch and evolved brand positioning.

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The PGA Tour's "Live Under Par" Brand Pivot

The PGA Tour's strategic shift from "These Guys Are Good" to "Live Under Par"

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Finance & EconomicsView More


Redefining the Super Bowl: An Economic Impact Analysis

Step into the shoes of the Super Bowl 50 Host Committee Chairman as he analyzes the San Francisco Bay Area spectacle from an economic and social impact perspective.

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Hot Stove Contracts: Incorporating Time Value of Money into MLB Free Agent Analysis

Explore concepts of risk pricing and the time value of money through an examination of Rolando Mateo’s free agent contract offers.

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Organizational LeadershipView More


Sport Leadership Vignettes

A stylistic approach to profiles in leadership

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MiLB Winning With Pride

An education in Minor League Baseball's Bold D&I Platform

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College SportView More


Paying to Play in Small College Athletics

Examining DIII & NAIA college athletics financing, and the growth of non-traditional sport offerings as a means of survival

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The Big 12 Conference: Strategic Expansion in College Athletics

As talks of membership expansion bubble to the surface, the Big 12 Conference examines the potential impact to its mission, future revenues, and national brand.

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Technology & MediaView More


The NBA & Esports: Potential Value Chain Alignment

Evaluating the investment and operations of an NBA2K League franchise

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Negotiating the New Frontier

Negotiations 101: IMG's Barry Frank and the transformation of the sports media rights market

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