The McCormack Center embraces the spirit of ‘learning by doing’ through a variety of collaborative content offerings, at the center of which lies the McCormack Case Study Collection. Built by experts in the field and aimed at cultivating student learning at the intersection of street smarts-meets-classroom, this platform serves as a home for the advancement of sport management education.
When a regional spring water brand sponsors two iconic MLB rivals, its agency of record is tasked with crafting a buzz-worthy summer activation campaign utilizing retail sales promotion.view details
Two beverage rivals, one Big Game: should Coca-Cola engage in a Super Bowl ambush of NFL Official Sponsor Pepsi and, if so, what should they do?view details
The Canadian Olympic Committee must quickly decide how to address two ambush marketing campaigns before the Sochi Winter Olympic Games.view details
Step into the shoes of the Super Bowl 50 Host Committee Chairman as he analyzes the San Francisco Bay Area spectacle from an economic and social impact perspective.view details
When corruption and scandal rocks the optics of FIFA’s official sponsorship program, an international brewing company must decide between proven business results and a bold new path.view details
As talks of membership expansion bubble to the surface, the Big 12 Conference examines the potential impact to its mission, future revenues, and national brand.view details
A tech startup gamifying live sports must prioritize effort and resources to maximize growth in the competitive category of mobile sports consumption.view details