When a regional spring water brand sponsors two iconic MLB rivals, its agency of record is tasked with crafting a buzz-worthy summer activation campaign utilizing retail sales promotion.

With soaring prospects for on-field success, should State U outsource ticket sales or build an in-house sales department?

Two beverage rivals, one Big Game: should Coca-Cola engage in a Super Bowl ambush of NFL Official Sponsor Pepsi and, if so, what should they do?

The Canadian Olympic Committee must quickly decide how to address two ambush marketing campaigns before the Sochi Winter Olympic Games.

Step into the shoes of the Super Bowl 50 Host Committee Chairman as he analyzes the San Francisco Bay Area spectacle from an economic and social impact perspective.

Should the Oakland Mayor appease the Raiders and Mark Davis with a new stadium financing plan, or stand firm and risk the franchise moving on?

A stylistic approach to profiles in leadership

An inside look at the MLBPA’s legal and optical communications challenge surrounding smokeless tobacco usage over time.

As talks of membership expansion bubble to the surface, the Big 12 Conference examines the potential impact to its mission, future revenues, and national brand.

A tech startup gamifying live sports must prioritize effort and resources to maximize growth in the competitive category of mobile sports consumption.

A comprehensive review of the ever-evolving Esports landscape