The McCormack Case Study Collection
Built by experts in the field and aimed at cultivating student learning at the intersection of industry-meets-classroom, the McCormack Case Study Collection serves to advance sport management education globally.
Instructors can register today and request free educator copies and teaching notes from the individual case study pages. Adopting cases into course syllabi will allow instructors to:
- Incorporate strategic, timely cases across a variety of sport management subjects
- Tap into McCormack’s alumni base, who are writing cases from the cutting edge of industry
- Improve course design by adopting the case study method, increasing value back to students
SalesView More
Maximizing Ticket Sales Revenue at State U: Time to Outsource?
With soaring prospects for on-field success, should State U outsource ticket sales or build an in-house sales department?
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Leveraging Red Sox/Yankees Sponsorship via Integrated Sales Promotion
When a regional spring water brand sponsors two iconic MLB rivals, its agency of record is tasked with crafting a buzz-worthy summer activation campaign utilizing retail sales promotion.
view detailsMarketing & SponsorshipView More
PUMA's Basketball Re-Entry: Sure Shot, or Destined to Fail?
Analyzing Puma Basketball's re-launch and evolved brand positioning.
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The PGA Tour's "Live Under Par" Brand Pivot
The PGA Tour's strategic shift from "These Guys Are Good" to "Live Under Par"
view detailsFinance & EconomicsView More
Redefining the Super Bowl: An Economic Impact Analysis
Step into the shoes of the Super Bowl 50 Host Committee Chairman as he analyzes the San Francisco Bay Area spectacle from an economic and social impact perspective.
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Hot Stove Contracts: Incorporating Time Value of Money into MLB Free Agent Analysis
Explore concepts of risk pricing and the time value of money through an examination of Rolando Mateo’s free agent contract offers.
view detailsOrganizational LeadershipView More
College SportView More
Paying to Play in Small College Athletics
Examining DIII & NAIA college athletics financing, and the growth of non-traditional sport offerings as a means of survival
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The Big 12 Conference: Strategic Expansion in College Athletics
As talks of membership expansion bubble to the surface, the Big 12 Conference examines the potential impact to its mission, future revenues, and national brand.
view detailsTechnology & MediaView More
The NBA & Esports: Potential Value Chain Alignment
Evaluating the investment and operations of an NBA2K League franchise
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Negotiating the New Frontier
Negotiations 101: IMG's Barry Frank and the transformation of the sports media rights market
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