In 1984, Bantam Books published “What They Don’t Teach You at Harvard Business School.” Authored by Mark H. McCormack, globally renowned as the inventor of modern sports marketing and founder of IMG, the book would spend 21 consecutive weeks at #1 on The New York Times bestseller list.
McCormack’s ability to build the world’s most successful sports management firm can be attributed as much to his “street smarts” and practical business acumen, than his academic upbringing and textbook learning. As Mark once said, about the value of innovative, critical thinking outside the parameters of traditional academic routine, “If Thomas Edison had gone to business school, we would all be reading by larger candles.”
The McCormack Center for Sport Research & Education (MCSRE) launched McCormackCenter.com to embrace this spirit of ‘learning by doing’ through a variety of content offerings.
This digital education resource will focus initially on providing comprehensive and professionally developed case studies spanning a variety of industry disciplines, with the objective of enhancing student learning at the intersection of street smarts-meets-classroom! Supplementing in-class learning with case study discussion and analysis balances the student’s academic foundation, and better prepares the future leaders of the sport management industry. Case study submissions are open to any and all academics, practitioners, and industry experts.
Future endeavors will leverage collaborative projects from across the sport management industry. This is a collaborative platform that will evolve over time, and we welcome opportunities to work on new case studies, digital offerings, and research initiatives with our industry peers! Please see the ‘Contact Us’ tab for outreach information.