More Than Basketball: WNBA Fandom Represents the Fight for Gender Equality

: Elizabeth B. Delia
: Nov 2, 2023

Sport fans' connections to teams have been researched extensively over the years. Fandom satisfies a need to belong and is typically rooted in geographic location, but much of what we know about fan loyalty is tied to men's sport. Given the significant circumstantial differences between women's and men's sport, interviews were conducted with 17 WNBA Minnesota Lynx season ticket holders, revealing gender equality as a central component of team fandom.