The Rebirth of the XFL

: Will Norton
: $6
: May 8, 2023
: May 8, 2023
: MCC04023
: Digital PDF
: 14 pages
: 5 pages

With exclusive insights from former XFL Presidents Jeffrey Pollack and Basil DeVito, this case examines the decision to relaunch the XFL in 2020 through the eyes of Vince McMahon, the league’s owner and this case’s protagonist. Students will be taken through a historical analysis of the XFL, starting with the League’s first attempt in 2001. The case then picks up in 2018 with McMahon’s decision to relaunch the XFL. It assesses the XFL’s entire relaunch strategy, from marketing plans to football operations and innovations, allowing students to compare and contrast the approaches of the XFL's two iterations, and think holistically about new property creation. Whilst the pandemic ultimately put an end to the second iteration of the XFL, the case culminates in detailing some of the impressive successes the league achieved in 2020, asking students to critically debate whether it was the right decision for McMahon to relaunch the XFL.

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