Cases focused on marketing strategy, tactics, and implementation within the crowded sport marketplace, featuring subject areas such as sponsorship, CRM, ambush marketing, and brand positioning.
Two beverage rivals, one Big Game: should Coca-Cola engage in a Super Bowl ambush of NFL Official Sponsor Pepsi and, if so, what should they do?
view detailsThe Canadian Olympic Committee must quickly decide how to address two ambush marketing campaigns before the Sochi Winter Olympic Games.
view detailsWhich swimwear endorsement option will best position Michael Phelps’ brand toward long term “iconic” status?
view detailsIf America loves a winner, why is Professional Women’s Soccer struggling to grow its third league in 20 years? A lens into how we consume female sports.
view detailsWhen corruption and scandal rocks the optics of FIFA’s official sponsorship program, an international brewing company must decide between proven business results and a bold new path.
view detailsCan CRM help stimulate sales in the highly commoditized trophy business?
view detailsSponsorship rights fuel national and local storytelling via Bank of America's #MLBMemoryBank campaign
view detailsDow Chemical and The Olympic Games: a "carbon" fit, or bad for business?
view detailsAn airline CEO looks to package Buffalo Bills stadium naming rights assets in an attempt to jump-start a fading brand.
view detailsAnalyzing Puma Basketball's re-launch and evolved brand positioning.
view detailsThe PGA Tour's strategic shift from "These Guys Are Good" to "Live Under Par"
view detailsAnalyzing the process behind athlete endorser selection through the lens of Mastercard’s sponsorship portfolio
view detailsUtilized at the 2022 National Sports Forum Case Cup Competition, Coinbase and the NBA dive into sponsorship activation.
view details