Cases focused on marketing strategy, tactics, and implementation within the crowded sport marketplace, featuring subject areas such as sponsorship, CRM, ambush marketing, and brand positioning.
Two beverage rivals, one Big Game: should Coca-Cola engage in a Super Bowl ambush of NFL Official Sponsor Pepsi and, if so, what should they do?view details
The Canadian Olympic Committee must quickly decide how to address two ambush marketing campaigns before the Sochi Winter Olympic Games.view details
Which swimwear endorsement option will best position Michael Phelps’ brand toward long term “iconic” status?view details
When corruption and scandal rocks the optics of FIFA’s official sponsorship program, an international brewing company must decide between proven business results and a bold new path.view details
Can CRM help stimulate sales in the highly commoditized trophy business?view details
An airline CEO looks to package Buffalo Bills stadium naming rights assets in an attempt to jump-start a fading brand.view details
Analyzing Puma Basketball's re-launch and evolved brand positioning.view details