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Cases focused on marketing strategy, tactics, and implementation within the crowded sport marketplace, featuring subject areas such as sponsorship, CRM, ambush marketing, and brand positioning.


Coca-Cola vs. PepsiCo –– A “Super” Battleground for the Cola Wars?

Two beverage rivals, one Big Game: should Coca-Cola engage in a Super Bowl ambush of NFL Official Sponsor Pepsi and, if so, what should they do?

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Managing Official Sponsorship Rights in the Face of Ambush Marketing

The Canadian Olympic Committee must quickly decide how to address two ambush marketing campaigns before the Sochi Winter Olympic Games.

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Branding Legendary Olympic Stature: Michael Phelps’ Swimwear Decision

Which swimwear endorsement option will best position Michael Phelps’ brand toward long term “iconic” status?

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Marketing Women’s Soccer in the United States: Can Third Time Net the Golden Goal?

If America loves a winner, why is Professional Women’s Soccer struggling to grow its third league in 20 years? A lens into how we consume female sports.

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Corruption & The World’s Game - A Sponsorship Dilemma

When corruption and scandal rocks the optics of FIFA’s official sponsorship program, an international brewing company must decide between proven business results and a bold new path.

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Trophy Time: Can a CRM Campaign Make the Difference for Dinn?

Can CRM help stimulate sales in the highly commoditized trophy business?

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Banking on Baseball

Sponsorship rights fuel national and local storytelling via Bank of America's #MLBMemoryBank campaign

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Dow Chemical & Olympic Brand Fit

Dow Chemical and The Olympic Games: a "carbon" fit, or bad for business?

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What's in a Name: Ontario Airlines' Stadium Naming Rights Deal

An airline CEO looks to package Buffalo Bills stadium naming rights assets in an attempt to jump-start a fading brand.

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PUMA's Basketball Re-Entry: Sure Shot, or Destined to Fail?

Analyzing Puma Basketball's re-launch and evolved brand positioning.

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