Cases focused on marketing strategy, tactics, and implementation within the crowded sport marketplace, featuring subject areas such as sponsorship, CRM, ambush marketing, and brand positioning.
Two beverage rivals, one Big Game: should Coca-Cola engage in a Super Bowl ambush of NFL Official Sponsor Pepsi and, if so, what should they do?view details
The Canadian Olympic Committee must quickly decide how to address two ambush marketing campaigns before the Sochi Winter Olympic Games.view details
Which swimwear endorsement option will best position Michael Phelps’ brand toward long term “iconic” status?view details
If America loves a winner, why is Professional Women’s Soccer struggling to grow its third league in 20 years? A lens into how we consume female sports.view details
Can CRM help stimulate sales in the highly commoditized trophy business?view details