Two beverage rivals, one Big Game: should Coca-Cola engage in a Super Bowl ambush of NFL Official Sponsor Pepsi and, if so, what should they do?

The Canadian Olympic Committee must quickly decide how to address two ambush marketing campaigns before the Sochi Winter Olympic Games.

Which swimwear endorsement option will best position Michael Phelps’ brand toward long term “iconic” status?

When corruption and scandal rocks the optics of FIFA’s official sponsorship program, an international brewing company must decide between proven business results and a bold new path.

Can CRM help stimulate sales in the highly commoditized trophy business?

Sponsorship rights fuel national and local storytelling via Bank of America's #MLBMemoryBank campaign

Dow Chemical and The Olympic Games: a "carbon" fit, or bad for business?

An airline CEO looks to package Buffalo Bills stadium naming rights assets in an attempt to jump-start a fading brand.

Analyzing Puma Basketball's re-launch and evolved brand positioning.

The PGA Tour's strategic shift from "These Guys Are Good" to "Live Under Par"

Analyzing the process behind athlete endorser selection through the lens of Mastercard’s sponsorship portfolio

Utilized at the 2022 National Sports Forum Case Cup Competition, Coinbase and the NBA dive into sponsorship activation.

Analyzing the process behind launching an emerging sports league through the lens of Vince McMahon relaunching the XFL in 2020, with exclusive insights from some of the key stakeholders.

How can understanding rivalry enhance corporate partnerships?