Banking on Baseball

: Will Norton
: $6
: Apr 1, 2018
: Apr 1, 2018
: MCC-01117
: Digital PDF
: 18 pages
: 7 pages

Written in consultation with Bank of America's sponsorship marketing team, this case places students directly in the position of an agency partner tasked with activating a complex national MLB sponsorship contract. Armed with a typical agency brief and a set of compelling sport marketing assets, students are tasked with activating Bank of America's MLB sponsorship via the brand's #MLBMemoryBank campaign. Integrating insights about baseball, the banking category, and sponsorship best practices is a complex task, one that fosters a rich understanding of brand sponsorship pulled directly from the front lines of the sports industry.

Marketing Sponsorship

Sport Sponsorship Sport Marketing Marketing