Coca-Cola vs. PepsiCo –– A “Super” Battleground for the Cola Wars?

Author: Steve McKelvey

Price: $6

Publication Date: Oct 2, 2015

Last Updated: Jan 2, 2017

Product Number: MCC-00117

Format: Digital PDF

Case Study Length: 10 pages

Teaching Note Length: 11 pages

Description

This case study places the student in the role of a Coca-Cola Classic marketing executive challenged with determining if the brand should engage in ambush marketing around the 2015 Super Bowl, based on the critical analysis of the legal, ethical and practical business environment. The second component of the case study challenges the student to recommend an ambush marketing plan using the range of tactics provided.

Category
Marketing & Sponsorship

Subject Focus
Ambush Marketing

Potential Courses
Intro to Sport Management Sport Marketing Sport Promotion Retail Promotion