Coca-Cola vs. PepsiCo –– A “Super” Battleground for the Cola Wars?

: Steve McKelvey
: $5
: Oct 2, 2015
: Jan 2, 2017
: MCC-00117
: Digital PDF
: 10 pages
: 11 pages

This case study places the student in the role of a Coca-Cola Classic marketing executive challenged with determining if the brand should engage in ambush marketing around the 2015 Super Bowl, based on the critical analysis of the legal, ethical and practical business environment. The second component of the case study challenges the student to recommend an ambush marketing plan using the range of tactics provided.

Ambush Marketing

Intro to Sport Management Sport Marketing Sport Promotion Retail Promotion