After closing an exclusive sponsorship deal with the National Basketball Association, and their affiliated brands, Coinbase is keen to leverage this new opportunity to grow their base of customer and further legitimize cryptocurrencies and other digital assets. Coinbase faces competition from other digital assets trading platforms that have also pursued sports sponsorship opportunities. Coinbase is looking to build their business by attracting new users but are particularly interested in those that are apt to be active crypto traders. The case challenges students to craft a creative marketing plan and tactics that leverages consumer data insights. Additionally, the case provides students with an opportunity to learn about cryptocurrencies.