Coinbase Sports Sponsorship
After closing an exclusive sponsorship deal with the
National Basketball Association, and their affiliated brands, Coinbase is keen
to leverage this new opportunity to grow their base of customer and further
legitimize cryptocurrencies and other digital assets. Coinbase faces
competition from other digital assets trading platforms that have also pursued
sports sponsorship opportunities. Coinbase is looking to build their business
by attracting new users but are particularly interested in those that are apt
to be active crypto traders. The case challenges students to craft a creative
marketing plan and tactics that leverages consumer data insights. Additionally,
the case provides students with an opportunity to learn about cryptocurrencies.
Marketing Sponsorships Cryptocurrency
Sports Marketing Sports Sponsorship Marketing Management
