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Cases featuring management, finance, and equity challenges within America’s commercialized collegiate sports industry.

The Big 12 Conference: Strategic Expansion in College Athletics

As talks of membership expansion bubble to the surface, the Big 12 Conference examines the potential impact to its mission, future revenues, and national brand.

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Paying to Play in Small College Athletics

Examining DIII & NAIA college athletics financing, and the growth of non-traditional sport offerings as a means of survival

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