Cases featuring sales strategy and best practices, from integrated sales promotion to ticket outsourcing in college athletics.
When a regional spring water brand sponsors two iconic MLB rivals, its agency of record is tasked with crafting a buzz-worthy summer activation campaign utilizing retail sales promotion.
view detailsWith soaring prospects for on-field success, should State U outsource ticket sales or build an in-house sales department?
view detailsThe marketing team at LEARFIELD is hard at work to expand its leadership in (NIL) initiatives to best serve school and brand partners.
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