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Cases featuring sales strategy and best practices, from integrated sales promotion to ticket outsourcing in college athletics.

Leveraging Red Sox/Yankees Sponsorship via Integrated Sales Promotion

When a regional spring water brand sponsors two iconic MLB rivals, its agency of record is tasked with crafting a buzz-worthy summer activation campaign utilizing retail sales promotion.

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Maximizing Ticket Sales Revenue at State U: Time to Outsource?

With soaring prospects for on-field success, should State U outsource ticket sales or build an in-house sales department?

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Learfield NIL Initiatives

The marketing team at LEARFIELD is hard at work to expand its leadership in (NIL) initiatives to best serve school and brand partners.

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