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Cases featuring sales strategy and best practices, from integrated sales promotion to ticket outsourcing in college athletics.
Leveraging Red Sox/Yankees Sponsorship via Integrated Sales Promotion
When a regional spring water brand sponsors two iconic MLB rivals, its agency of record is tasked with crafting a buzz-worthy summer activation campaign utilizing retail sales promotion.
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Maximizing Ticket Sales Revenue at State U: Time to Outsource?
With soaring prospects for on-field success, should State U outsource ticket sales or build an in-house sales department?
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