The Canadian Olympic Committee must quickly decide how to address two ambush marketing campaigns before the Sochi Winter Olympic Games.

Which swimwear endorsement option will best position Michael Phelps’ brand toward long term “iconic” status?

When a regional spring water brand sponsors two iconic MLB rivals, its agency of record is tasked with crafting a buzz-worthy summer activation campaign utilizing retail sales promotion.

Step into the shoes of the Super Bowl 50 Host Committee Chairman as he analyzes the San Francisco Bay Area spectacle from an economic and social impact perspective.

When corruption and scandal rocks the optics of FIFA’s official sponsorship program, an international brewing company must decide between proven business results and a bold new path.

Two beverage rivals, one Big Game: should Coca-Cola engage in a Super Bowl ambush of NFL Official Sponsor Pepsi and, if so, what should they do?

As talks of membership expansion bubble to the surface, the Big 12 Conference examines the potential impact to its mission, future revenues, and national brand.

Can CRM help stimulate sales in the highly commoditized trophy business?

Should the Oakland Mayor appease the Raiders and Mark Davis with a new stadium financing plan, or stand firm and risk the franchise moving on?

Sponsorship rights fuel national and local storytelling via Bank of America's #MLBMemoryBank campaign

With soaring prospects for on-field success, should State U outsource ticket sales or build an in-house sales department?

The NFL has dealt with rival leagues throughout its decades of operation. Can a handful of modern rival leagues disrupt the NFL's dominance?

A stylistic approach to profiles in leadership

A comprehensive review of the ever-evolving Esports landscape

Dow Chemical and The Olympic Games: a "carbon" fit, or bad for business?

Negotiations 101: IMG's Barry Frank and the transformation of the sports media rights market

Explore concepts of risk pricing and the time value of money through an examination of Rolando Mateo’s free agent contract offers.

An inside look at the MLBPA’s legal and optical communications challenge surrounding smokeless tobacco usage over time.

An airline CEO looks to package Buffalo Bills stadium naming rights assets in an attempt to jump-start a fading brand.

A historical review of Mark McCormack and IMG's challenging and creative courting of soccer star Pele.

Analyzing Puma Basketball's re-launch and evolved brand positioning.

An education in Minor League Baseball's Bold D&I Platform

Evaluating the investment and operations of an NBA2K League franchise

The PGA Tour's strategic shift from "These Guys Are Good" to "Live Under Par"

Examining DIII & NAIA college athletics financing, and the growth of non-traditional sport offerings as a means of survival

Analyzing the process behind athlete endorser selection through the lens of Mastercard’s sponsorship portfolio

A historical examination of racial injustice and the NFL's Rooney Rule

Utilized at the 2022 National Sports Forum Case Cup Competition, Coinbase and the NBA dive into sponsorship activation.

Analyzing the process behind launching an emerging sports league through the lens of Vince McMahon relaunching the XFL in 2020, with exclusive insights from some of the key stakeholders.

How can understanding rivalry enhance corporate partnerships?

The marketing team at LEARFIELD is hard at work to expand its leadership in (NIL) initiatives to best serve school and brand partners.