Two beverage rivals, one Big Game: should Coca-Cola engage in a Super Bowl ambush of NFL Official Sponsor Pepsi and, if so, what should they do?
view detailsThe Canadian Olympic Committee must quickly decide how to address two ambush marketing campaigns before the Sochi Winter Olympic Games.
view detailsWhich swimwear endorsement option will best position Michael Phelps’ brand toward long term “iconic” status?
view detailsWhen a regional spring water brand sponsors two iconic MLB rivals, its agency of record is tasked with crafting a buzz-worthy summer activation campaign utilizing retail sales promotion.
view detailsStep into the shoes of the Super Bowl 50 Host Committee Chairman as he analyzes the San Francisco Bay Area spectacle from an economic and social impact perspective.
view detailsWhen corruption and scandal rocks the optics of FIFA’s official sponsorship program, an international brewing company must decide between proven business results and a bold new path.
view detailsAs talks of membership expansion bubble to the surface, the Big 12 Conference examines the potential impact to its mission, future revenues, and national brand.
view detailsCan CRM help stimulate sales in the highly commoditized trophy business?
view detailsShould the Oakland Mayor appease the Raiders and Mark Davis with a new stadium financing plan, or stand firm and risk the franchise moving on?
view detailsSponsorship rights fuel national and local storytelling via Bank of America's #MLBMemoryBank campaign
view detailsWith soaring prospects for on-field success, should State U outsource ticket sales or build an in-house sales department?
view detailsThe NFL has dealt with rival leagues throughout its decades of operation. Can a handful of modern rival leagues disrupt the NFL's dominance?
view detailsA comprehensive review of the ever-evolving Esports landscape
view detailsDow Chemical and The Olympic Games: a "carbon" fit, or bad for business?
view detailsNegotiations 101: IMG's Barry Frank and the transformation of the sports media rights market
view detailsExplore concepts of risk pricing and the time value of money through an examination of Rolando Mateo’s free agent contract offers.
view detailsAn inside look at the MLBPA’s legal and optical communications challenge surrounding smokeless tobacco usage over time.
view detailsAn airline CEO looks to package Buffalo Bills stadium naming rights assets in an attempt to jump-start a fading brand.
view detailsA historical review of Mark McCormack and IMG's challenging and creative courting of soccer star Pele.
view detailsAnalyzing Puma Basketball's re-launch and evolved brand positioning.
view detailsEvaluating the investment and operations of an NBA2K League franchise
view detailsThe PGA Tour's strategic shift from "These Guys Are Good" to "Live Under Par"
view detailsExamining DIII & NAIA college athletics financing, and the growth of non-traditional sport offerings as a means of survival
view detailsAnalyzing the process behind athlete endorser selection through the lens of Mastercard’s sponsorship portfolio
view detailsA historical examination of racial injustice and the NFL's Rooney Rule
view detailsUtilized at the 2022 National Sports Forum Case Cup Competition, Coinbase and the NBA dive into sponsorship activation.
view detailsAnalyzing the process behind launching an emerging sports league through the lens of Vince McMahon relaunching the XFL in 2020, with exclusive insights from some of the key stakeholders.
view detailsHow can understanding rivalry enhance corporate partnerships?
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